Most printing companies follow three basic steps regarding their commercial printing process: Pre-Press, Press and Post-Press. The outcome of these three phases is a high-quality printout that displays a company’s branding. Many businesses would say that ...
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Why Brochures Will Never Be Passé
The digital age has revolutionised advertising. It’s amazing how traditional marketing materials, such as brochures, have stuck around. Let’s look at the advantages of brochures over other promotional tools.
Brochures are tiny little packets of ...
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Brochure Elements that Compel Customers
Brochures are classic marketing tools. They are the ideal choice for opening days, exploratory meetings, and for showcasing the features of new products. Having an ill-designed brochure, however, is tantamount to throwing money down the drain. So before ...
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A Printing Finish Guide: Little Surprises You Can Add to Your Booklet
Woolston Printing offers a wide range of printing finishes that can give your booklets extra oomph. Here are some finishes you can add to your booklet to make a stunning marketing impression.
Embossing: Raise your readers’ expectation
Add a raised ...
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Typesetting: How Minor Graphic Elements Affect the Look of Your Prints
Typesetting is a crucial element of the branding process. Typesetting refers to the process of arranging text on a page in such a way that it is legible and visually balanced.
Even if you have a beautiful logo and the right typography to represent your ...
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Distributing Your Brochures – A Field Guide
Now that you’ve had your promotional materials printed, it is time to start distributing them. There are many ways to do it, but it really depends on what you want to achieve. Here, we guide you through how you can give away your brochures and flyers and ...
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Creating a Modern Business Card
In recent years, modern technology such as LinkedIn has facilitated professional networking. However, one staple in the fast-moving business world remains — the business card.
Making a business card nowadays is not the same as in the past. From the many ...
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Five Advantages of Offset Printing
Business success, especially in the manufacturing and retail industry, does not simply depend on the quality of the product. The first thing that customers tend to notice is what the product looks like on the shelves, or in print or digital media.
Many ...
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Traditional Marketing Lives On!
1960s old-fashioned traditional marketing propagated a formula based on four P’s: place, price, promotion, and product. Traditional marketing further dictated that for your product to succeed, digging into each P was a necessity.
In the 1990s, the 4 ...
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How Your Printed Marketing Materials Stay Relevant in the Digital Era
People are quick to proclaim the ‘death’ of print. Websites, social media and mobile content have replaced marketing materials to such an extent in some industries that some businesses have moved advertising strategies completely to the Internet. Do ...
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