An identifiable brand is something that many companies aspire to have. Any brand from any industry would love to be recognised with just a glance — and this is achieved by the most successful companies in the world.
Achieving a strong, recognisable ...
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2018 Design Trends for Beautiful Booklets
When it comes to custom booklet printing, design is everything. The clarity and effectiveness of your booklet all come down to the content and design of your booklet. Together, they should be eye-catching and attractive to reel in your target market, ...
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Leave a Lasting First Impression with a Creative Brochure
Brochures still prove to be effective marketing tools even in the digital age. They are tangible and easily accessible -- you don’t have to access the internet to read a brochure. They are also a good way to introduce a new product, service or your ...
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Three Best Post-Press Finishes for Sophisticated Print Media Materials
Print media is a competitive field that requires creativity and innovation to catch the eye of your target audience. For your business, however, it’s important to find the perfect balance between attracting attention and staying true to your ...
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Why Pre-Press Services are Crucial for Company Printouts
Most printing companies follow three basic steps regarding their commercial printing process: Pre-Press, Press and Post-Press. The outcome of these three phases is a high-quality printout that displays a company’s branding. Many businesses would say that ...
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Why Brochures Will Never Be Passé
The digital age has revolutionised advertising. It’s amazing how traditional marketing materials, such as brochures, have stuck around. Let’s look at the advantages of brochures over other promotional tools.
Brochures are tiny little packets of ...
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Brochure Elements that Compel Customers
Brochures are classic marketing tools. They are the ideal choice for opening days, exploratory meetings, and for showcasing the features of new products. Having an ill-designed brochure, however, is tantamount to throwing money down the drain. So before ...
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A Printing Finish Guide: Little Surprises You Can Add to Your Booklet
Woolston Printing offers a wide range of printing finishes that can give your booklets extra oomph. Here are some finishes you can add to your booklet to make a stunning marketing impression.
Embossing: Raise your readers’ expectation
Add a raised ...
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Typesetting: How Minor Graphic Elements Affect the Look of Your Prints
Typesetting is a crucial element of the branding process. Typesetting refers to the process of arranging text on a page in such a way that it is legible and visually balanced.
Even if you have a beautiful logo and the right typography to represent your ...
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Distributing Your Brochures – A Field Guide
Now that you’ve had your promotional materials printed, it is time to start distributing them. There are many ways to do it, but it really depends on what you want to achieve. Here, we guide you through how you can give away your brochures and flyers and ...
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