Now that you’ve had your promotional materials printed, it is time to start distributing them. There are many ways to do it, but it really depends on what you want to achieve. Here, we guide you through how you can give away your brochures and flyers and ensure you are hitting your target market.
Work with Complementary Businesses
This is a favourite and effective tactic to use. Trade your brochures with those from related businesses. For example, if you have a restaurant with a focus on healthy eating, you might want to leave brochures at a gym or yoga studio. This helps you to target consumers with relevant interests (in this example: health) and can lead to symbiotic relationships — they display your brochures, and you do the same for them.
Target as Much as Possible
The best thing about digital marketing is that it can target the right potential consumer. You can also do this too with brochures. Understand your customer and distribute brochures where you know they are likely to be. Do you sell clothes for trendy teens? Why not distribute brochures at college events or near a popular hang-out place
For Existing Customers
We all want repeat custom. Why not slip a flyer or brochure into the bag when you hand the purchase over to the customer? Alternatively, you can add it to the package when you send your online orders out for delivery. This can inspire customers to buy more, making it a worthwhile investment. If you want to provide more information to existing clients, our booklet printing services might come in handy.
Is it day one for your business? Grab this opportunity to distribute your flyers, booklets and other materials. You want people to understand what your business is about. Flyers and booklets are great ways to explain that.
Brochures and other printed media remain one of the best ways to get word about your business out to your clients. Beautifully-designed materials will entice customers in and can explain your products better than almost all other methods. Contact us to find out more about how we can help you create compelling printouts for your business.