Meet Heath. Heath works as a painter in Tasmania, though originally he is from Queensland. We’ve gotten to know Heath pretty well over the last few months. Heath had a different kind of business challenge for us, a start up challenge.
The Start Up Challenge
Develop a Brand
Heath came to Woolston Printing wanting to redevelop a brand. He had paid a graphic designer to work on his brand some years earlier, but had gotten waylaid starting the business. By this time he also felt that his initial brand did not align with his market. Heath was looking for a fresh brand design that appealed to both the male and female market more evenly. We listened, and helped him develop a new brand for both his products and his company.
Brand Appeal – Packaging and Labels
We worked with Heath on developing his new packaging. We organised the design of labels to fit the jars and lids of Heath’s preference. We worked on the designs to differentiate each product’s packaging.
Way to Market – Trade Marketing Signage
Heath is focussing first on demonstrating his product, using samples at markets and in retail centres. To aid him in this endeavour we developed 2 pull up banners and Corflute signage, for the front of his stand. We want to wish Heath all the luck in the world with his Trade Marketing efforts.
Heath is a happy man, satisfied with his new brand and his starter pack of demonstration equipment, making him look like a pro. We continue to work with Heath now, to help provide whatever it is he needs at each stage of his business plan. He had the following words to say about his experience with Woolston Printing.
I am so glad I found Woolston Printing. You made everything so easy for me, just the way it should have been with the other companies I had tried. Lester has been particularly helpful and you’ve all bent over backwards to help me make a success of my new business. Thanks Guys!
Awwww.. thanks Heath. We think you go alright too. 🙂