The Brief
Taking on a store fit out of the 900 square metre shell at Boland street was no mean feat for the management of Vinnies’ Launceston. In a move that has taken them from being a charity store to charity “superstore” they have 7 paid staff, as well as the 25 volunteers that help run the store. It is the first time the Launceston store has used paid staff.
But how to make a shell, or undefined space make sense to your customers?
The brief we were given by Vinnies’ was just as much about helping customers find their way around the massive store as it was about appealing decoration and design.
They took some inspiration from some designs used in one of their Victorian stores and our pre-press team were able to manipulate those designs in-house to fit the Launceston store spaces.
Our wide format printer “Ana” worked hard, printing on all sorts of substrate from wall clings, to corflute and of course the thick wooden doors of the change rooms, pictured here.
Got a printing challenge for us? Contact us today and let us help you get results.
Product Used
- Corflute Sign 2440×1220 (Kids Corner Pencil Sign)
- Wall Poster 2800×1200 on 190gsm Matt Art
- x4 Change Room Doors (direct print)
- x7 Corflute Department Signs 1200×800
- Emergency Exit Sign (750×550) on ACM
- x26 Alphabet Library Markers (275×150) on 2mm White Poly
- x12 Wall Signs (each 2200×1070) on 2mm Foam Board
- Wall Wrap on vinyl around the change room doors etc.