Integrate your Digital and Print Marketing with QR Codes
Whether it be marketing materials to be handed out at an event, flyers in the mail, signage, or the Christmas card that you send at the beginning of December, almost every organisation still engages in print marketing on some level.
Unlike digital marketing, when a handout is placed in a target customers hand, that piece of marketing has that target’s full attention, even if only for a few moments. Traditionally on any piece of print marketing we may find a website address, phone number or physical address where we want the audience to go to find out more. But as we all know typing a web address into your phone browser is a bit fiddly, and for many people calling can be quite confronting.
One method you can use to push people off your print marketing onto the digital channel of your choosing is QR codes.
The Death and Resurgence of QR Codes
In 2013 marketers were declaring that QR codes were dead but things have taken a very different turn since then. QR codes used to be awkward to use. A user needed to have an app installed on their phone, whereas now they are installed natively. Fast forward to 2022 and almost all mobile phones have built in QR code readers and (thanks to Covid-19 check-ins) practically everyone knows how to use them.
Print Marketing as a Conduit to your Digital Channels
Here are some reasons to consider using QR codes to push users off your print marketing and onto one of your digital channels.
- To connect them to a converting lead form.
- To collect their data, especially with the imminent disappearance of 3rd party cookies it’s going to get harder to find new audiences. In this way you can use 1st party cookies to collect user data.
- For your brand to make a wonderful impression with an immersive and interactive online experience. You can link your QR code to a video or other online experience.
- To get new social media followers, thereby opening up another channel of communication with your prospect or customer.
- To run a competition and collect data to use in a future email campaign etc.
- To communicate additional information.