Customer Retention Using Print
I am a digital marketing nerd. I love it so much that I am currently studying a post graduate degree in the same field. After 20+ years in the field I am pretty familiar with digital customer retention techniques and am constantly researching new ones. Digital is great, but I also want to include some surprises for our customers, and I want to use direct mail to do it.
Ours is a printing company. Not only is it in our interests to be able to use the resources at our disposal, but it’s also in our interest to give our customers ideas about ways that they can promote their business through print. It’s the beginning of the calendar year and many of us are searching for new ideas to bring into our marketing plans or ways to innovate our current systems. Let me walk you through a particular part of the customer journey that I have been thinking about and one way to innovate the “thank you” part of the process through the use of print.